Monthly Post: April 2020 Lock down! Why not give away books?

Two weeks ago I received an email from Smashwords, the smaller of the two book distributors I use. They were launching a sale called Authors Give Back in response to the Covid-19 pandemic, which aimed to help readers in lock down.

“THIS IS NO ORDINARY SALE: Readers everywhere are going through great difficulty. There’s the difficulty of social isolation as readers shelter in place at home. There’s the real concern that one’s family or friends will be harmed by Covid-19. There’s the economic hardship and uncertainty that touches everyone. As you promote your participation in this special one-time sale, please do so with heart, compassion and sensitivity. Before promoting your participation or a particular title, ask yourself, ‘How can my book(s) make a person’s day brighter?’”

The premise was simple. Participating authors could offer discounts of 30%, 60%, or 100% on one or more of their books. I chose to enrol all six of my novels and to give them away for free. Why? I genuinely wanted to do something to help people in this time of crisis, and here—miraculously—was something I could do with ease. But scratch below the surface and you will see my decision makes good business sense too, especially for indie authors.

One of the most difficult things for an indie author to do is sell their books, even if they hit “the sweet spot” for pricing, even if their readers adore them. Nor does the situation improve if you make them free. Who trusts free books? Surely they can’t be worth much if they’re free? But a promotion like this changes all that, and my sales have rocketed accordingly. They may not make me any money, but they bring my books to a whole new audience, and one which in the future might choose to review them. You can’t buy publicity that good.

Another plus is that Smashwords counts every book I give away as a sale. With each sale I make I become that much more discoverable on their website. Here’s the thing. I first started publishing in 2013, and all of my novels can still be found there by a casual browser. There will be books that were published only last year through lack of sales will have virtually disappeared. So what’s on offer?


Gooseberry (Send for Octavius Guy, #1) by Michael Gallagher
Current average rating: 4.22 of 5 stars

Fourteen-year-old Gooseberry once helped solve the mystery of the Moonstone. Now fate is about to throw him a new case, sending him sleuthing round the Victorian capital once more.
“Sometimes you see a book and just know you're going to love it…An absolute treat for fans of Collins’ novel and a successful novel in its own right.”—Emma Hamilton



Octopus (Send for Octavius Guy, #2) by Michael Gallagher
Current average rating: 4.22 of 5 stars

When the leading actress dies in mysterious circumstances during a performance of The Duchess of Malfi, Gooseberry feels duty-bound to investigate. It is, after all, a great deal more exciting than tracking down rich old ladies’ cats!
“Here is a sensational historical fiction who-dunnit that gives nothing away until the very end. To me, it reads like an old time radio show. It leaves you breathless.”—Connie A.


Big Bona Ogles, Boy! (Send for Octavius Guy, #3) by Michael Gallagher
Current average rating: 4.71 of 5 stars

This time young Gooseberry investigates a shady Spiritualist medium only to discover that somebody wants her dead.
“This is an absolute gem of a series and quite the most enjoyable set of books I have read in a very long time.”—Anita Dow




Oh, No, Octavius! (Send for Octavius Guy, #4) by Michael Gallagher
Current average rating: 4.67 of 5 stars

The well-heeled residents of Highbury seek Gooseberry’s help to oust their local rector from his post, little knowing that one of their number has a far more permanent removal in mind.
“I’ve said it before and I’m saying it again—Michael Gallagher is a master storyteller.”—Al Muckersie



The Bridge of Dead Things (The Involuntary Medium, #1) by Michael Gallagher
Current average rating: 4.20 of 5 stars

Murky Victorian London. Lizzie Blaylock is about to discover an unusual talent…one that the people around her are keen to exploit.
“I read most of the book in one night simply because I couldn’t put it down and when I finally did it was five a.m. Wonderfully haunting and exciting it receives five stars from me.”—Brittney L. Divine author



The Scarab Heart (The Involuntary Medium, #2) by Michael Gallagher
Current average rating: 4.46 of 5 stars

The Valley of the Kings, 1885. Lizzie is about to meet a young woman named Merit, and her life will never be the same again.
“I never thought I would enjoy historical mysteries until I got my hands on this book! Deserving of more than 5 stars, in my humble opinion!”—A. L. Faulkenberry




The sale ends on April 20, 2020, but I will make sure there are coupons in place so they’ll remain free until the end of this lock down. This will be my last monthly post until then. Stay safe. Stay distanced. Stay well.

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes and on Facebook, and make sure to follow me on Twitter @seventh7rainbow.

Monthly Post: March 2020 Using Twitter to advertise

Gooseberry (Send for Octavius Guy, #1) by Michael Gallagher
Current average rating: 4.22 of 5 stars

Last year I ran an advertising campaign for my novels on Twitter, which proved surprisingly popular. The premise was simple. Every second week I’d feature one book each day, a single tweet consisting of a quote from a reader’s review (without listing the book title or author), a non-preview link to where it could be purchased, and the book cover. The USP (or unique selling point) was that the quotes used would never be repeated. Every second week brought an entirely fresh batch, and the campaign ran for many, many months. Earlier this year, however, the inevitable happened. Read on…

This month’s offer is a free download of Gooseberry: Octavius Guy & The Case of the Thieving Maharajah (#1). Fourteen-year-old Gooseberry once helped solve the mystery of the Moonstone. Now fate is about to throw him a new case, sending him sleuthing round the Victorian capital once more. Offer ends on March 31st 2020.
“I thoroughly enjoyed this novel and can't wait to read another of Mr. Gallagher’s mysteries. Forget Sherlock Holmes, send for Octavius Guy!”—Brittney L. Divine, author, Smashwords Reviewer (5 stars)
Happy investigating! Michael
Find me on my website Michael Gallagher Writes and on Facebook, and make sure to follow me on Twitter @seventh7rainbow.

Monthly Post: February 2020 What has gone wrong with LTER?

The Scarab Heart (The Involuntary Medium, #2) by Michael Gallagher
Current average rating: 4.46 of 5 stars

LibraryThing Early Reviewers used to provide an invaluable service to publishers, especially to indie publishers like Seventh Rainbow. When we first signed up to it in 2013, it was managed by a guy named Jeremy. Here’s how it worked. Read on…

This month’s special offer is a free download of The Scarab Heart. The Valley of the Kings, 1885. Lizzie is about to meet a young woman named Merit, and her life will never be the same again. Offer ends on February 29th 2020.

“This is not my usual type of read! *However*…this is a fantastic book! Beautifully written, brilliantly conceived, utterly enthralling, exciting and moving.”—Al Muckersie, Goodreads Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes and on Facebook, and make sure to follow me on Twitter @seventh7rainbow

Monthly Post: December 2019 The Case of the Quibbling Cleric – What can you expect?

Big Bona Ogles, Boy! (Send for Octavius Guy, #3) by Michael Gallagher
Current average rating: 4.71 of 5 stars

Oh, No, Octavius!, the latest addition to my Send for Octavius Guy series, is set to be published on January 1st 2020. For those of you unfamiliar with young Octavius (known variously as Gooseberry and Octopus), he’s a skinny, young lad who is now fifteen years old, and who fancies himself a detective. It’s 1853, and the well-heeled residents of Highbury have a problem: the Reverend Allaston Burr, the rector who’s been foisted upon their congregation by an ancient yet legally-binding right known as an advowson. When a final appeal to Queen Victoria fails to remove him from his post, they turn to Gooseberry for help. As you might have guessed, the Reverend Burr is not long for this world. Read on…

This month’s special offer is a free download of Big Bona Ogles, Boy!: Octavius Guy & The Case of the Mendacious Medium (#3). This time young Gooseberry investigates a shadowy Spiritualist medium only to discover that somebody wants her dead. Offer ends on December 31st 2019.

“My favorite Victorian boy investigator sets off to solve a new mystery…Words cannot describe just how much I enjoy Octavius.”—Bethany Swafford, Goodreads Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes and on Facebook, and make sure to follow me on Twitter @seventh7rainbow.

Monthly Post: November 2019 Just who is Octavius Guy?

Octopus (Send for Octavius Guy, #2) by Michael Gallagher
Current average rating: 4.22 of 5 stars

Simple answer: he’s a minor character from Wilkie Collins’s The Moonstone. I shall let Mr Murthwaite elaborate since he manages to do it without spoilers:

‘Colonel Palgrave! Octavius! Calm yourselves, both of you!’ Mr Murthwaite reprimanded us sternly. ‘Colonel, I’ll have you know that if it were not for this lad here, the little matter of the Moonstone might never have been resolved!’
Colonel Palgrave frowned. ‘The Moonstone, sir?’
‘Before he was elected to Parliament, the MP Mr Franklin Blake was embroiled in a mystery that nearly brought him to the very brink of madness—the theft of a rare and precious jewel. By a concerted effort, he and his friends managed to trace the gem’s location to a certain bank, and yet had this boy not been present on the day the thief redeemed it—well, I dread to imagine the outcome! It is through his efforts and his efforts alone that the perpetrator was ever unmasked. Do not be misled by his age, sir; there is no sharper-eyed, quicker-witted youth in all of England than the lad you see before you in this room.’
—From the forthcoming Oh, No, Octavius!: Octavius Guy and the Case of the Quibbling Cleric. Read on…

This month’s giveaway is a free download of Octopus: Octavius Guy & The Case of the Throttled Tragedienne (#2). When the leading actress dies in mysterious circumstances during a performance of The Duchess of Malfi, Gooseberry feels duty-bound to investigate. It is, after all, a great deal more exciting than the last case he was assigned to: the tracking down of a rich old lady’s errant cat! Offer ends on November 30th 2019.

“The 'case' for our young investigator is darker and more complex this time, reminiscent of Sherlock Holmes, with twists and turns that sometimes rival Agatha Christie. What I enjoyed most though, was Octavius' personal story.”—Anita Dow, Smashwords Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes and on Facebook, and make sure to follow me on Twitter @seventh7rainbow.

Monthly Post: October 2019 Time to follow Octavius Guy on Twitter

Gooseberry (Send for Octavius Guy, #1) by Michael Gallagher
Current average rating: 4.28 of 5 stars

Welcome, dear reader! As some of you will know, I give away one of my novels each month, and October sees the start of Gooseberry’s rotation. It’s a set of cozy historical whodunnits set in the 1850s, featuring characters who first appeared in Wilkie Collins’s The Moonstone, most notably Octavius Guy (Gooseberry), a 14-year-old former pickpocket who fancies himself a detective. There are currently three books in the series (with a fourth on its way): The Case of the Thieving Maharajah, The Case of the Throttled Tragedienne, and The Case of the Mendacious Medium—known respectively as Gooseberry, Octopus, and Big Bona Ogles, Boy! I think it’s fair to say that recently my Twitter folks have taken young Gooseberry to their hearts. Here are just a few of the kind things they have said: Read on… Follow Octavius Guy on Twitter @sendforOctavius.

This month’s offer is a free download of Gooseberry: Octavius Guy & The Case of the Thieving Maharajah (#1). Fourteen-year-old Gooseberry once helped solve the mystery of the Moonstone. Now fate is about to throw him a new case, sending him sleuthing round the Victorian capital once more. Offer ends on October 31st 2019.
“I thoroughly enjoyed this novel and can't wait to read another of Mr. Gallagher’s mysteries. Forget Sherlock Holmes, send for Octavius Guy!”—Brittney L. Divine, author, Smashwords Reviewer (5 stars)
Happy investigating! Michael
Find me on my website Michael Gallagher Writes and on Facebook, and make sure to follow me on Twitter @seventh7rainbow.

Monthly Post: September 2019 You’re self-published. What’s next?

The Scarab Heart (The Involuntary Medium, #2) by Michael Gallagher
Current average rating: 4.42 of 5 stars

Congratulations! You now have a book to promote. Get yourself on Twitter and use #amwriting and #WritingCommunity hashtags to meet up with fellow writers. If you published through KDP, set up an author page at Author Central and at Author Central UK. Join the Author Program at Goodreads to set up your author page there. Once you have one, you’ll be able to write a blog. Read on…

This month’s special offer is a free download of The Scarab Heart. The Valley of the Kings, 1885. Lizzie is about to meet a young woman named Merit, and her life will never be the same again. Offer ends on September 30th 2019.

“If you like a little bit of Victorian social history, ghostly happenings and tales from Ancient Egypt you are in for a real treat.”—Sausage, Amazon UK Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes and on Facebook, and make sure to follow me on Twitter @seventh7rainbow

Monthly Post: August 2019 A guide to formatting for print-on-demand

The Bridge of Dead Things (The Involuntary Medium, #1) by Michael Gallagher
Current average rating: 4.17 of 5 stars

There was a time not so many years ago when there were two BIG players on this playing field. CreateSpace and Kindle Direct Publishing. They were not one and the same, as some people believed, though they were both arms of Amazon, and both used identical templates. CreateSpace has now been subsumed by KDP, so I’m not sure whether you can upload to them any longer. Either way, this time preparing your manuscript for publication is all about using downloadable Word templates—and what a bewildering number of templates there are to choose from! Worry not! Here to help! Read on…

This month’s giveaway is a free download of The Bridge of Dead Things. Murky Victorian London. Lizzie Blaylock is about to discover an unusual talent…one that the people around her are keen to exploit. Offer ends on August 31st 2019.

“I read most of the book in one night simply because I couldn't put it down and when I finally did it was five a.m. Wonderfully haunting and exciting it receives five stars from me...”—Brittney L. Divine author, Smashwords Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes and on Facebook, and make sure to follow me on Twitter @seventh7rainbow,

Monthly Post: July 2019 A quick guide to self-publishing ebooks

Big Bona Ogles, Boy! (Send for Octavius Guy, #3) by Michael Gallagher
Current average rating: 4.67 of 5 stars

Welcome, kind reader or perhaps fellow writer! It’s July, and first up I’d like to tell you about an interview I’ve just done with Twitter’s #1PM Chat, a manically interactive account that is fabulous fun and definitely worth following and joining in with. If you’d care to learn a little more about me, you can read the interview here.

So, you’ve decided to self-publish. I won’t pretend it’s a walk in the park, but the easiest way to self-publish is with Kindle Direct Publishing through Amazon. First you need to create an account. It’s a hassle, but you only need do it the once. If you followed my advice from June and kept to a minimal format, you’re now in a great place to format a copy as a Word .docx file for Kindle. Read on…

This month’s special offer is a free download of Big Bona Ogles, Boy!: Octavius Guy & The Case of the Mendacious Medium (#3). This time young Gooseberry investigates a shadowy Spiritualist medium only to discover that somebody wants her dead. Offer ends on July 31st 2019.

“My favorite Victorian boy investigator sets off to solve a new mystery…Words cannot describe just how much I enjoy Octavius.”—Bethany Swafford, Goodreads Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes and on Facebook, and make sure to follow me on Twitter @seventh7rainbow.

Monthly Post: June 2019 Simple ways to improve your manuscript

Octopus (Send for Octavius Guy, #2) by Michael Gallagher
Current average rating: 4.23 of 5 stars

Whether you plan to self-publish or go the traditional route, there are some basic things you can do to help yourself that don’t require shelling out money.

1. Identify your grammar weaknesses

If there’s something you have a problem with, go online and get it sorted out. There is help out there for practically everything. Is it “stainless-steel” or “stainless steel”? The answer is… Read on…

This month’s giveaway is a free download of Octopus: Octavius Guy & The Case of the Throttled Tragedienne (#2). When the leading actress dies in mysterious circumstances during a performance of The Duchess of Malfi, Gooseberry feels duty-bound to investigate. It is, after all, a great deal more exciting than the last case he was assigned to: the tracking down of a rich old lady’s errant cat! Offer ends on June 30th 2019, and no, there are no strings attached and no review is required. Phew!

“Here is a sensational historical fiction who-dunnit that gives nothing away until the very end. To me, it reads like an old time radio show. It leaves you breathless.”—Connie A., LibraryThing Early Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes and on Facebook, and make sure to follow me on Twitter @seventh7rainbow.

Monthly Post: May 2019 The rise and rise of vanity publishers

Gooseberry (Send for Octavius Guy, #1) by Michael Gallagher
Current average rating: 4.13 of 5 stars

Once upon a time, before the advent of ebooks, there lived a much despised, poor relation to the beloved publisher, and its name was the Vanity Press. Or so many writers believed. But here’s the thing. Unbeknownst to said writers, it provided a valuable service to those who simply wanted to write a book, hold it in their hands, and maybe give it away to their extended families to read—their memoirs, as likely as not, to be recorded for posterity before they died. Given how easy it is to self-publish these days, I would have thought such services a thing of the past. Apparently not, as I discovered when Michael Mills, one of my writing friends on Twitter, contacted me to ask my opinion of an advertisement he’d seen. I’m really delighted that he agreed to discuss the matter with me. Read on…

This month’s offer is a free download of Gooseberry: Octavius Guy & The Case of the Thieving Maharajah (#1). Fourteen-year-old Gooseberry once helped solve the mystery of the Moonstone. Now fate is about to throw him a new case, sending him sleuthing round the Victorian capital once more. Offer ends on May 31st 2019.
“Sometimes you see a book and just know you’re going to love it…An absolute treat for fans of Collins’ novel and a successful novel in its own right.”—Emma Hamilton, LibraryThing Early Reviewer (5 stars)
Happy investigating! Michael
Find me on my website Michael Gallagher Writes and on Facebook, and make sure to follow me on Twitter @seventh7rainbow.

Monthly Post: April 2019 Now we are six!

The Scarab Heart (The Involuntary Medium, #2) by Michael Gallagher
Current average rating: 4.39 of 5 stars

Bring on the cake…crack open the bubbly…this month my website turns six! It’s interesting to reflect how much both Malane—who built it and who now maintains it for me—and I have learned over the intervening years. Everything, really. Neither of us knew diddly squat when we started down this road. I still wouldn’t, had I not been obliged to take over for a while a few years back. That was a steep learning curve I’m not anxious to repeat. Last month I decided it was high time I started advertising my books on Twitter. Up till then, while I may have run the occasional advert, I tried to limit them to a maximum of three per month. Why, I hear you ask? Read on…

This month’s special offer is a free download of The Scarab Heart. The Valley of the Kings, 1885. Lizzie Blaylock has sworn not to use her powers, but her powers have other things in mind. Offer ends on April 30th 2019.

“As much as I loved The Bridge of Dead Things ~ I adored The Scarab Heart! These books are marvelous, really and truly something special!”—Paula Fetty-King, Goodreads Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes, on Facebook, and follow me on Twitter @seventh7rainbow

Monthly Post: March 2019 Taking back control over Twitter

The Bridge of Dead Things (The Involuntary Medium, #1) by Michael Gallagher
Current average rating: 4.15 of 5 stars

“I went out for beer and when I got back I found a hundred new notifications waiting for me,” as one account put it. If you’ve ever been tagged in a popular, ongoing conversation with 36 others taking part, you will know how overwhelming this can feel. The Friday follow (#FF) trains on which the writing community thrives are a prime example of this. There’s not much you can do once the notifications are there, but you can certainly nip it in the bud—by muting the conversation. Read on…

This month’s giveaway is a free download of The Bridge of Dead Things. Murky Victorian London. When 13-year-old Lizzie starts having fits, the people around her begin to realize that she may have unusual powers. Offer ends on March 31st 2019.

“I have got to say, these books are unlike any other I have read...almost impossible to put down.”—Helene Gårdsvold, Amazon.com Reviewer (5 stars)

Happy investigating!
Michael

Monthly Post: February 2019 Further thoughts about Twitter

Big Bona Ogles, Boy! (Send for Octavius Guy, #3) by Michael Gallagher
Current average rating: 4.67 of 5 stars

Hello February! Last month I talked about my resolutions regarding Twitter and how I use it. The sentiments seemed to resonate with a good number of my Twitter folks, who kindly tweeted back to me their concerns, and, around the same time, some rather serious issues started being raised within the #amwriting community, so this month I thought I’d take a look at some of these. Read on…

This month’s special offer is a free download of Big Bona Ogles, Boy!: Octavius Guy & The Case of the Mendacious Medium (#3). This time young Gooseberry investigates a shadowy Spiritualist medium, only to discover that somebody wants her dead. Offer ends on February 28th 2019.

“Thank you so much for writing these books, and for bringing these characters to life. I have a feeling they'll always be lurking around in my head. Excellent, excellent, excellent!”—Laura Brook LibraryThing Early Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes, on Facebook, and follow me on Twitter @seventh7rainbow

Monthly Post: January 2019 My New Year’s resolutions regarding Twitter!

Octopus (Send for Octavius Guy, #2) by Michael Gallagher
Current average rating: 4.23 of 5 stars

In 2018 I managed to come to terms with Twitter, mainly because I finally got myself a smartphone. I started off with something like 11 followers in March. Thanks mainly to the huge and highly supportive writing community, I’m now on my way to 3,000. I’ve had some brilliant conversations with some brilliant people along the way; I feel as if I have made some friends. Would you believe I even hooked up with two of my favourite authors, Steven Saylor and M. R. C. Kasasian? And yet, as great as this undoubtedly is, not everything is peaches in the Twitterverse. Read on…

This month’s giveaway is a free download of Octopus: Octavius Guy & The Case of the Throttled Tragedienne (#2). When the leading actress dies in mysterious circumstances during a performance of The Duchess of Malfi, Gooseberry feels duty-bound to investigate. It is, after all, a great deal more exciting than the last case he was assigned to: the tracking down of a rich old lady’s errant cat! Offer ends on January 31st 2019, and no, there are no strings attached and no review is required. Phew!

“Historical fact is deftly combined with fiction that makes Octavius’s world a new form of old London that I am eager to visit again. Pour some tea or a wee dram, put your feet up, and enjoy cover to cover.”—Gladread LibraryThing Early Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes, on Facebook, and follow me on Twitter @seventh7rainbow

Monthly Post: December 2018 A round-up of my favourite reads over the past year

Gooseberry (Send for Octavius Guy, #1) by Michael Gallagher
Current average rating: 4.13 of 5 stars

Hello, dear readers, and welcome! With the holiday season almost upon us, what better time than now to share with you some of my favourite reads over the past year! Most of them are titles that the Canada Water Crimes & Thrillers Reading Group tackled. Some are quite old; others less so—though even a number of the more modern ones have a period feel. They’ve nearly all got a link to Agatha Christie, too, in one small way or another. Read on…

This month’s offer is a free download of Gooseberry: Octavius Guy & The Case of the Thieving Maharajah (#1). Fourteen-year-old Gooseberry once helped solve the mystery of the Moonstone. Now fate is about to throw him a new case, sending him sleuthing round the Victorian capital once more. Offer ends on December 31st 2018. Perfect for the holiday season!
“Sometimes you see a book and just know you’re going to love it…An absolute treat for fans of Collins’ novel and a successful novel in its own right.”—Emma Hamilton, LibraryThing Early Reviewer (5 stars)
Happy investigating and happy holidays to you all! Michael
Find me on my website Michael Gallagher Writes on Facebook follow me on Twitter @seventh7rainbow and visit Murder Most Cozy for a round up of the coziest Crimes & Thrillers reviews

Monthly Post: November 2018 Top tips for writers - but will they actually improve your writing?

The Scarab Heart (The Involuntary Medium, #2) by Michael Gallagher
Current average rating: 4.39 of 5 stars

We’ve all seen them, haven’t we? “Ten Top Tips to Improve Your Writing”. While I’m not about to make a list of my own, I will happily distil for you what these generally include:

1. Write in the active voice and avoid the passive.
2. Use fewer adjectives.
3. Avoid adverbs; choose verbs instead that describe the action.
4. Vary the lengths of your sentences.
5. Vary your sentence constructions.
6. Show, don’t tell.

If you follow this advice, your writing will almost certainly improve. It will cut out the flab. It may even turn you into the next Stephen King. Why? Read on…

This month’s giveaway is a free download of The Scarab Heart. The Valley of the Kings, 1885. Lizzie Blaylock has sworn not to use her powers, but her powers have other things in mind. Offer ends on November 30th 2018.

“The imagery is fabulous, the characters are likeable, and the story is believably enthralling.”—Nightwing, Goodreads Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes, on Facebook, and follow me on Twitter @seventh7rainbow

Monthly Post: October 2018 Publishing – is there any future in it?

The Bridge of Dead Things (The Involuntary Medium, #1) by Michael Gallagher
Current average rating: 4.12 of 5 stars

I started this series of posts by reflecting on the current state of publishing. We are mired in a marketplace that is grossly oversaturated, and—given humankind’s desire to express itself, combined with tools that make it ever easier to do just that—we are probably going to remain that way for some years to come. Along with the other two million authors to publish this year, you’ll be struggling to get your book noticed at all. In such circumstances you are unlikely to have a best-selling title on your hands without a huge amount of luck, a huge amount of help, and massive support for you on social media. But then there’s that nagging voice at the back of your head always whispering, “But it might just happen, mightn’t it?” Read on…

This month’s giveaway is a free download of The Bridge of Dead Things. A working-class Victorian girl discovers she has a unique if unwanted power and is soon drawn into a world of seances, ghost grabbers…and murderers. Offer ends on October 31st 2018.

“A fantastically detailed historical fiction novel ~ rich with period details, colorful characters, AND a very gripping ghostly tale. Read this book, you will not be disappointed.”—Paula Fetty-King Smashwords Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes, on Facebook, and follow me on Twitter @seventh7rainbow

Monthly Post: September 2018 The shocking truth about SEO…it’s so easy!

Big Bona Ogles, Boy! (Send for Octavius Guy, #3) by Michael Gallagher
Current average rating: 4.73 of 5 stars

Hello newly published author! If you (like I do) have a very common name and aren’t famed for anything in particular (either in a good way or a bad way), the chances are if you Google yourself, you’ll have an awful lot of wading to do before you end up finding your listing. Six years ago, I doubt I even could have. I had no digital footprint. Now I only have to wade through nine pages to see me there. Hmmm. Note to self: probably could do better.

What I couldn’t improve on, however, is the ranking for my article about Maria B. Hayden, the Victorian medium who provided the inspiration for Mrs Harmon in Octavius Guy & The Case of the Mendacious Medium. You’ll find it in the number one slot…and on the very first page!—though it does help that there’s no Wikipedia entry, and only 2 million similar results. My article about Florence Cook (inspiration for a very different character of mine) ranks sixth in a search for her, but there are two Wikipedia entries above it and this time a hefty 7.4 million results. As you may have guessed, this month we’re looking at ways to improve your ranking—and therefore your discoverability.

A lot is written about SEO (Search Engine Optimization to make your website—and online presence—search-engine friendly), as it helps to determine your rankings. People even do it as a job. Most of what they say is very techie. It needn’t be. It basically boils down to this: what is it those cute little crawler-bots are looking for? Read on…

This month’s giveaway is a free download of Big Bona Ogles, Boy!: Octavius Guy & The Case of the Mendacious Medium (#3). This time everyone’s favourite Victorian boy detective and his ragtag bunch of friends investigate a shadowy spiritualist medium (as inspired by the good Maria), recently arrived from Massachusetts, only to discover that somebody desperately wants her dead. Offer ends on September 30th 2018.

“In a locked room, everyone is a suspect…Once again Michael Gallagher creates a vivid, almost tangible reality in Victorian England. That, with his rich character development, and engaging plot makes this book incredibly enjoyable and downright fun!”—Devon Lewis (The Pinkaholic) Goodreads Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website, on Facebook, and follow me on Twitter @seventh7rainbow

Monthly Post: August 2018 Newly published author? Build yourself a brand, part two

Octopus (Send for Octavius Guy, #2) by Michael Gallagher
Current average rating: 4.20 of 5 stars

Spamming reviewers, book bloggers, and reading groups with offers of free copies of your book in exchange for an honest review wastes both their time and yours, and can seriously damage your reputation. So how, as a newly published author, might you better employ your time?

Offer free or heavily discounted copies of your book with no strings attached (though be aware that a free offer is much more likely to be taken up). By now you should have plenty of sites on which to do this. Try to ensure that the text of your offer makes the genre and style of your book perfectly clear; you’ll have much happier readers if you do. Consider the text of the giveaway at the bottom of this post for example. What can you glean from it? It’s for a well-researched cozy mystery set in Victorian times (so not exactly steampunk), it’s slightly comic, and the detective is a bit of an underdog. Possibly not one for lovers of the police procedural, then. Read on…

This month’s giveaway is a free download of Octopus: Octavius Guy & The Case of the Throttled Tragedienne (#2). When the leading actress dies in mysterious circumstances during a performance of The Duchess of Malfi, Gooseberry feels duty-bound to investigate. It is, after all, a great deal more exciting than the last case he was assigned to: the tracking down of a rich old lady’s errant cat! Offer ends on August 31st 2018, and no, there are no strings attached and no review is required. Phew!

“Historical fact is deftly combined with fiction that makes Octavius’s world a new form of old London that I am eager to visit again. Pour some tea or a wee dram, put your feet up, and enjoy cover to cover.”—Gladread LibraryThing Early Reviewer (5 stars)

Happy investigating!
Michael

Find me on my website Michael Gallagher Writes, on Facebook, and follow me on Twitter @seventh7rainbow